NJFX and Industry Related News.

NJFX CEO: “We Provide Options”

Submarine Cable NewsFeed - Market Snapshot

Editor’s Note:

In September 2016, NJFX formally unveiled its data center campus located adjacent to the submarine cable landing station in Wall Township, New Jersey. The colorfully named “Tier 3 by the Subsea” was the first of its kind in the industry, disrupting the traditional backhaul model and redefining proximity by providing direct interconnection options at the cable-head without recurring costs on cross-connects.

“NJFX is doing something that no company has ever done before,” Gil Santaliz, Founder and Chief Executive Officer of NJFX, said at the September launch. “The unique location of our campus enables unprecedented access to a number of the most sought after subsea and terrestrial assets transporting traffic nationally, as well as internationally. NJFX ensures our customers receive the flexible, reliable and secure connectivity they require to support their growing business needs.”

Since September, NJFX’s facility has continued to develop. Another expansion phase was completed in January and the concept has clearly resonated within the industry as more submarine and terrestrial cable operators make connections.

I recently had the opportunity to speak with Mr. Santaliz about NJFX and what the future may hold:

Santaliz: “We have several billion dollars’ worth of assets sitting in our NJFX Campus now. We have three transatlantic cables -- two Tata Communications cables, which were there when we arrived, and now Aquacomms has come in and installed their equipment in the building to provide a third way across to Europe with their AEconnect cable. Seaborn Network’s new Seabras-1 cable from the US to Brazil also will be connected when it becomes ready for service this summer. So we are continuing to be unique. We are up to four subsea cables and we’re rivalling any location in the US or the world in terms of having so much subsea cable capacity in one place.

We provide options. You can bypass New York City by using Tata from Ashburn, Virginia, or any part of the US. We have alternate paths across the Atlantic. We have two ways to apply access to Seabras-1. TI Sparkle, which purchased three fiber pairs on Seabras-1, has taken residence in our facility, and the cable also can be accessed through Tata. There’s one cross-connect in the building rather than going all around New York or New Jersey, thus reducing latency and increasing efficiency.

On the US side, we’ve had Lightower come in and install their network and they’re about to put in a second cable in the building for diversity. Altice (formerly CableVision Lightpath) has installed their network. We always had Windstream offering capacity at our facility and we’re talking to Zayo about increasing the capacity it has. So we are the center of the universe between the US, Europe and South America -- between the US domestic fiber networks and the European and South America cable operators.

We made a decision about three months ago to take an opportunity to expand our property. We were always a 10-acre site with Tata and we are finalizing our joint venture to expand to 48 more acres. We had a large Fortune 100 company knock on our door and the amount of space they wanted from us exceeded what we could do for them, so we took the initiative to take up 48 more acres. We also expanded our relationship with the electric utility and now we can offer not only Tier 3 but Tier 4 for additional and increment space.

We need to all think differently because the world is changing so quickly. The telecommunications network is a global platform and the assets should reflect how we currently operate. People expect things to work whether you’re in Denmark or Frankfurt or Latin America. Content needs to move. Latency is important. Diversity is important. Our model is to give customers reliable, high-performance, reduced cost access to critical submarine cable assets so that they can do business, provide services and support all these new ideas that people have out there in the increasingly dynamic world.

Read full article at

Continue reading


Industry Outlook is a regular Data Center Journal Q&A series that presents expert views on market trends, technologies and other issues relevant to data centers and IT.

This week, Industry Outlook talks with Gil Santaliz, founder and CEO of NJFX, about how data center companies can differentiate themselves in a changing landscape. Previously, Gil was CEO, founder and managing member of 4Connections LLC, a 500-mile New Jersey fiber network serving many verticals in that state. 4Connections pioneered the deployment of carrier-neutral dark-fiber services for both New Jersey and New York City.  In 2008, he successfully exited the business in a preemptive transaction with Optimum Lightpath, a wholly owned subsidiary of Cablevision. Having over two decades in the communications industry, Gil’s reemergence in telecommunications demonstrates his ability to anticipate market drivers and solve complex connectivity challenges both domestic and internationally.Gil Santaliz 300b

Industry Outlook: Are all data centers essentially built the same, with all providers using the best technologies, or can a company build a facility with some sort of “secret sauce”?

Gil Santaliz: I can definitely say that all data centers are not the same. Each one brings something different to the table. Sure, we all have standards, but in today’s market, you don’t see many shared or proprietary data centers being built because so many are already out there. They must be able to differentiate themselves from the rest of the pack, and they do so through their geography, specialty ecosystems and ability to serve customers’ immediate needs. Just because a data center has a particularly robust set of carriers doesn’t mean it meets the reliability and security standards needed to keep your data safe. In the end it’s a compromise, because it’s tough to get a highly reliable, highly secure and highly connected site, but that’s the magic combination you are constantly striving towards.

IO: Can site selection alone serve as a differentiator?

GS: Site selection is always a differentiator. Geography is the most important factor for accessing and transporting your data efficiently. Don’t be fooled though, because the network ultimately determines the location of a great data center. The days of opening a facility anywhere are over. The network potential must be there first.

IO: Do you see ecosystems developing away from the traditional hubs—e.g., New York City and Ashburn?

GS: Ashburn is here to stay, but New York City is a relic. Whether people want to believe it or not, data center computing left New York City years ago, and what’s left is the legacy carrier infrastructure. Don’t get me wrong, there are things that should be there, but Manhattan alone shouldn’t support Connecticut, New Jersey, Ashburn and the like. The network design for New York City data centers was built 30 or 40 years ago, but for some reason it continues to be the hub for international traffic. When the time comes, moving that legacy infrastructure will be difficult, but the next step should be the transition of the infrastructure that doesn’t need to be there.

IO: What can data center providers do to simultaneously serve local and global customers?

GS: Combine your subsea networks with U.S. networks to create that hyper-attractive market of international and “locally global.” If you aren’t fortunate enough to have a subsea network in your facility, you need to get access to multiple systems. The idea of connecting subsea networks with the U.S. creates a unique opportunity to ensure a highly connected, globally local presence. This strategy will mean fewer points of presence and more options for point-to-point connections between locations.

IO: What is driving the changing data center landscape?

GS: I believe consolidation is critical, and it’s always driven by efficiencies across the market, not to mention the economy to scale. Customers want fewer relationships with the providers that have more assets, and we are finding that it supports this consolidation trend.

IO: How can data center providers successfully deviate from traditional offerings to meet customer demands in this landscape?

GS: The pendulum swings when it comes to cloud solutions versus proprietary data center solutions. We’re seeing customers looking for flexibility with the option of prioritizing which applications should be in the cloud and aren’t necessarily data center specific. Providers who have that flexibility can tailor their product to best serve their various customers. As I mentioned before, I believe the main driver for the changing data center landscape is consolidation along with ecosystems in the marketplace—a portal where buyers and sellers can collaborate to create solutions.

IO: Can you expand on the idea of consolidation as a major driver of change?

GS: Today, more and more data centers are seeing that the customer wants options: multiple locations with several service offerings, all within the same set of standards. This situation is forcing smaller players to work—if not merge—with larger ones. I don’t see this trend stopping anytime soon. Also is the capacity to scale that comes from multiple locations with central cabinets, billing and systems. The market has a lot of synergy. The only way to survive as an independent operator is to have something truly unique to offer.

IO: Which model is better—offering managed and cloud services on your own, or referring to third-party providers?

GS: At NJFX, we believe a third-party provider eliminates conflicts between the tenants and the landlord. No one wants to compete with their customers, and by having a model where you don’t need to, operators can enable innovation and spur opportunities for providers to come in and offer unique services. That arrangement is quite honestly the best of breed. That’s what makes NJFX special—we meet data center standards with optimal carrier-hotel connectivity.

Continue reading

NJ Business: NJFX Announces Plan to Expand Cable Landing Station Campus by Additional 48 Acres

NJFX, the first Tier 3 carrier-neutral colocation campus that intersects where subsea cables from the United States, South America, Europe and the Caribbean meet, announces the expansion of its colocation campus in Wall. By expanding its campus an additional 48 acres, NJFX emphasizes its commitment to developing a tenant-driven community with purpose-built colocation and disaster recovery space, as well as its ability to accommodate space for future independent cable landing stations.

With the additional 48 acres, NJFX will now span a total of 58 acres across Wall Township. The flexible site plan will include a new, two-story 80,000 square foot data center and premium disaster recovery space that will sit adjacent to NJFX’s current Tier 3 facility – just 60 miles from New York City – with a plethora of global communication providers.

NJFX announced the completion of its colocation campus in September of 2016. The new Tier 3, purpose built 64,000 square foot colocation facility boasts a 10 MW design with the ability to support high density requirements up to 8KW per rack. The location offers a unique opportunity, as it sits 64 feet above sea level, which is significantly higher than lower Manhattan that sits at less than 24 feet above sea level. Its strategic positioning allows customers to not only have direct access to Tata Communications’ subsea cable landing station, but also offers access to the most robust and diverse facilities in the market.

“I am happy that NJFX intends to expand its investment in our community,” states Mayor Dominick DiRocco of Wall Township. “NJFX’s presence in our town, and proposed future expansion, helps us to meet our goal of growing our local economy in a sensible way, while also fostering growth in a critically important sector for our regional economy.”

“We are fortunate to be located in Wall where we have access to bores and multiple subsea cables,” adds Gil Santaliz, Founder and Chief Executive Officer of NJFX. “By expanding the NJFX campus, customers will now have the option to work and live in a community that supports innovation and where communications rates are extremely competitive and reliable. Furthermore, having a safe haven locked down in a pleasant and secure area, in the event of a regional emergency, is ultimately the best scenario for any business.”

Continue reading

Data Center Knowledge: NJFX to Expand Jersey Data Center Campus that Links to Submarine Cables

NJFX says the amount of traffic has been “staggering” at its 65,000-square foot data center campus in Wall, New Jersey, known for connecting more than 240 countries and numerous communication providers via one of the largest global subsea fiber networks in the world.

And the company is preparing for it to get a lot busier.

This week it announced a 48-acre expansion to include a new two-story 80,000-square foot data center that will be adjacent to the existing campus. While the additional space is designed to draw more tenants to fill its colocation space, NJFX will also be able to accommodate future independent cable landing stations.

NJFX said it charges customers for data center space and for connections to its meet-me room: a 24-count cable to the meet-me room costs $1,500 per month. Previously, the meet-me room had been limited to carriers only, but it is now open to enterprises, such as banks and content providers.

Completed in September of 2016 and just 60 miles from New York City, the Wall Township campus is located where four submarine cables from the United States, South America, Europe, and the Caribbean land and provides a shortcut of sorts for companies wanting to connect globally. The cables connect to a Tata-owned landing station in a borough in Monmouth County.

Before the Wall campus was built, data centers needing to move traffic to Europe or South America via a landing station in New Jersey would have to work with one of the large telco carriers to backhaul traffic to and from Manhattan. But today the NJFX data center allows for direct connectivity to those geographical regions, and the company said another cable may come online later this year.

Continue reading

DatacenterDynamics: NJFX to expand New Jersey colocation campus

Additional plans to build 80,000 square foot data center

The New Jersey Fiber Exchange (NJFX) will be expanding its data center campus in Wall, NJ, by 48 acres. The company plans to build a  two-storey 80,000 square foot data center to complement its neighboring facility, which was completed in January.

Colocation and interconnection 

The NJFX campus, ’Tier 3 by the subsea’, intersects major submarine fiber optic cables from Europe, the US, South America and the Caribbean. Convenient location is the axis of the company’s business, which provides colocation and interconnection services to carriers, OTTs and corporations wishing to connect directly to the submarine cables. NJFX also has a carrier neutral meet-me room in one of Tata Communications’ local landing stations.

As noted in our September report, Tier 3 here refers to ANSI/TIA-942 reliability standard, as opposed to the Uptime Institute certificate.

The new facility, the opening date of which has yet to be announced, will be used for colocation and disaster recovery. The additional land purchased by NJFX could, the company states, serve to accomodate “independent landing stations” in the future. 

“We are fortunate to be located in Wall where we have access to bores and multiple subsea cables,” said Gil Santaliz, founder and CEO of NJFX. 

“By expanding the NJFX campus, customers will now have the option to work and live in a community that supports innovation and where communications rates are extremely competitive and reliable. Furthermore, having a safe haven locked down in a pleasant and secure area, in the event of a regional emergency, is ultimately the best scenario for any business.”

Continue reading