Tapping into the Nordic Region as the Next Frontier in Connectivity

NJFX’S VP of Business Development Heads to Subsea EMEA in Marseille with Insight About the Nordic Gateway

Gil Santaliz


July 2, 2019

WALL TOWNSHIP, NJRoy Hilliard, VP of Business Development for NJFX, is bringing his expertise and thought leadership to Capacity’s Subsea EMEA conference in Marseille, France on July 8-10. The conference brings together 350+ commercial subsea experts for an industry touch-point to advance subsea cable investment in the EMEA region.

Mr. Hilliard will participate in the panel entitled “The Nordics – What is Fueling the Region’s Subsea Connectivity to Grow at a Rate of Knots?” He has unique insight to share, as NJFX was the conduit for bringing the Nordic Gateway to the U.S., the on-ramp solution into the Havfrue Cable System, stretching 7,200 kilometers from New Jersey to Ireland, Denmark and Norway. Bulk Infrastructure’s exclusive ownership of the Norwegian branch of the system unlocks one of the few genuinely sustainable solutions in the data center industry today. With this solution, the data center industry can utilize 100% pure emissions-free hydropower from the Nordic countries.

The project makes for perfect discussion on the panel, which will include topics such as:

  • New & diverse submarine fiber infrastructure projects in and around the Nordics 
  • How the region is benefitting from new international subsea cables landing in the North Atlantic How changes in taxation & regulation are helping to aid the favorable investment environment in the region 
  • How existing & new entrants in the data center space going to help optimize the new subsea networks in the North Atlantic

Mr. Hilliard has proven his thought leadership and expertise as a speaker for several high profile industry conferences this year, including ICPC in San Diego. There, he discussed the need for operational independence among firms in all verticals. “OTTs and content providers have cracked the code by switching the script and building custom infrastructure. This ownership affords the firms consistency, as well as independence. There are no reasons why other large enterprises that are dependent upon applications being available could not do the same,” comments Mr. Hilliard.

A key component of this growth will be a new model for cable landing stations. A cable landing station campus, with a fully integrated data center, can do what traditional carrier incumbents have been doing for decades, controlling their networks in a wholesale environment, with no backhaul required, low latency and better access to connectivity.

It is crucial to have clarity in global connectivity. In order to do that, there are now multiple terrestrial options to the CLS and then multiple subsea networks to route across oceans with diverse landings in the next continent. Clarity, operational independence and direct access to subsea capacity whether intercontinental or up and down the coast is the best option.


About NJFX:

NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

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