The Untold Secrets Of How To Market Millennials In Telecom

Execs Challenged with Drawing Millennials into Telecom

‘Googleyness’ as a virtue … skill development is paramount


MIAMI — Tuesday, March 15th – Telecommunications executives — even those with the cache’ of Google — find that recruiting younger staff has its challenges, but getting close to younger employees and creating the right culture can pay off.

At the Capacity LATAM 2022 Conference in Miami in March, executives at a panel moderated by NJFX CEO Gil Santaliz lamented the challenges facing those starting in the industry are confronted with the limited contributions they can make for the first few years.  The need, however, is to develop the next generation of telecommunication industry leaders, Santaliz said.

“How does Sparkle get young adults indoctrinated into this industry and get ready for leadership roles like you have, so they are ready to take over when you retire?” Santaliz asked Chief Technology Officer Federico Ramos during the panel.

“A lot of people are retiring that have been working on subsea cables for many years and have full knowledge about subsea,” Ramos replied. “In Sicily, we are creating organized courses by an expert to share experiences of subsea cables. This was a good initiative within Sparkle, not to just have the experience — they have ways to hire young engineers, start training them, and put them on projects. I do not think there is a way to develop the skills other than working in the field.”

Gabriel Holgado, Vice President from Lumen, finds that proximity helps its approach with attracting new hires.

“Getting close to universities, showing awareness of the subsea market to young generations, and staying proactive on six-month-long internship programs by getting to know the company,” Holgado said. “We need to detect those talents you want to retain and foster knowledge into growth.”

Google, which has had its pick of talent over the years, has its own standards for hiring. “Main characteristics we look for are curiosity, willingness to know and develop, leadership, influence, teamwork, questioning of authority, and we want discussions. Mentoring and coaching are very important that will eventually impact new hires,” said Christian Ramos, Network Development Manager at Google.

To summarize the set of qualities that Google culture looks for, Ramos added, is called “Googleyness!”

Similar to Google, Lumen also has a modern culture that welcomes and allows people to take risks. “We emphasize making a decision, fail fast and move on,” said Gabriel.

Federico explains how Sparkle has its own way of developing new hires.

“We move them in different environments giving them opportunities to work in different areas. We have a very diversified environment in Sparkle and we use that to test our team members and see where they performed best.”

“Not being afraid to fail is important to everything you do in life,” Santaliz added.


Capacity LATAM 2022 Conference Fireside Chat
From left to right:
Gabriel Holgado, Cristian Ramos, Gil Santaliz, Federico Porri

Capacity LATAM 2022 Conference was live in Miami with industry leaders connecting in person for the first time in over two years due to the pandemic. The future of exploring transformative subsea projects was the main topic of a discussion moderated by Gil Santaliz, CEO at NJFX.

Subsea Keynote Panelists include:

Gil Santaliz, CEO | NJFX
Cristian Ramos, Network Development Manager | Google
Gabriel Holgado, Vice President of Sales | Lumen Technologies
Federico Porri, CTO | TI Sparkle


About NJFX

NJFX owns and operates a 64,800 square foot purpose-built Tier 3 Cable Landing Station (CLS) Colocation campus in Wall, NJ. This unique campus is the only carrier-neutral CLS colocation campus in the U.S supported by several route-independent carriers that offer direct access to multiple independent subsea cable systems interconnecting North America, Europe, South America, and the Caribbean. The facility offers direct access to TGN1, TGN2, and Seabras. The building is the subsea cable landing of HAVFRUE/AEC2 this year as well as the Confluence system in the near future. High and low-density colocation solutions are available with 24/7 support.

Seaborn announces Additional Flexibility & Resiliency for its LATAM/US Connectivity

Seaborn today announces its Seabras1 ethernet, IP and wave capacity as availability from the NJFX Cable Station Campus. Today more than ever network diversity and transparency are critical to the uptime of networks. The Seabras cable which was ready for service in 2017 has offered a bypass Miami & Caribbean option since day one. Today from NJFX it can now bypass NYC, Newark, Philadelphia or any another potential network congestion point in North America by utilizing the 25 physical network operators connected at NJFX.

“Utilizing North American networks at NJFX allows Seaborn a savings it can share. Aside from the no cross connect fee model there is a competitive wholesale marketplace available. Many carriers have special pricing they can make available to their end users which are not generally available. A good example is our US Banking customers which embrace the extra level of security by having their own dark fiber at NJFX interconnecting their core network nodes and using NJFX as their hand off to subsea cables connecting Europe and now LATAM through Seaborn” commented Gil Santaliz, CEO of NJFX.

“We are pleased to be participating in this unique, carrier neutral ecosystem NJFX has created to deepen our relationship with the wholesale carrier community as well as provide the enterprise customers optionally for access to diverse terrestrial networks and our Seabras-1 subsea cable system. This is an exciting opportunity to reach new customers with flexibility and scale while driving end-user enablement at this world-class facility.” said Steve Orlando CEO of Seaborn.

“In today’s rapidly changing connectivity landscape, network operators realize that having access to diverse subsea and terrestrial options is the foundation of their ability to reach new customers and penetrate new markets. Leveraging Seaborn as a gateway, LATAM-based ISP’s can seamlessly bypass Florida/NYC to reach NJFX and interexchange traffic with our European and U.S. based providers” said Felix Seda, General Manager of NJFX.

About Seaborn

Seaborn attends global communications needs in the Americas, providing Transport, Ethernet Private Line and IP services. Unique among independent cable operators, Seaborn fully operates and maintains its subsea and land-based cable infrastructure. POPs, Terrestrial Backhaul and Cable Landing Station of submarine cables are owned by Seaborn. Seaborn’s team has designed, built and operated more submarine cable systems than any other telecommunications team, including more than 75 Cable Landing Stations, 250 global POPs and 250,000 km of submarine fiber optic cables.

Media Contact:

Kai Honda, Manager of Sales Operations and Marketing

About NJFX

NJFX owns and operates a 64,800 square foot purpose-built Tier 3 Cable Landing Station (CLS) Colocation campus in Wall, NJ. This unique campus is the only carrier-neutral CLS colocation campus in the U.S supported by several route-independent carriers that offer direct access to multiple independent subsea cable systems interconnecting North America, Europe, South America and the Caribbean. The facility offers direct access to TGN1, TGN2, and Seabras. The building is the subsea cable landing of HAVFRUE/AEC2 this year as well as the Confluence system in the near future. High and low-density colocation solutions are available with 24/7 support.

Media Contact:

Emily Newman, Marketing and Public Relations Coordinator

NJFX hosts threats and vulnerabilities briefing DHS, FBI & the Argonne Laboratories

March 2nd, 2022 – With a backdrop of heightened international tension, critical technology and telecom infrastructure could face renewed threats from overseas, Julie Johnson, Regional Protective Security Advisor from the U.S. Cybersecurity and Infrastructure Agency (CISA) told executives today. The agency and the Argonne National Laboratory – a U.S. Department of Energy research center – are valuable resources to organizations with oversight of critical infrastructure and ultimately have responsibility for assessing and mitigating security risks, she said.

“A proactive approach for diversification away from legacy points of failure throughout our nation is required to ensure that core networks have adequate failover points. If these areas have an outage, there is no real understanding of the cascading effects that could follow,” said Johnson, whose jurisdiction covers New York, New Jersey, Puerto Rico and the U.S. Virgin Islands.

Johnson’s discussion with NJFX and other technology and telecommunications companies occurred as Russia broadened its invasion of Ukraine. Last week CISA and the FBI issued a joint cybersecurity advisory regarding malware that was targeted at Ukrainian infrastructure and banking sites. As further disruptive cyberattacks against organizations in Ukraine are likely to occur and may unintentionally spill over to organizations in other countries, the advisory recommends organizations increase vigilance and evaluate their capabilities encompassing planning, preparation, detection, and response for such an event. Learn more about the actions organizations can take to prepare for and respond to potential disruptive cyber activity, and resources available to assist them, at CISA’s SHIELDS UP webpage here.

CISA provided these key considerations (learn more):

∙  Individual infrastructure assets are only as important as the ultimate function they help provide to a community.

∙  The critical functions provided by infrastructure systems, as well as the dependencies that exist within and between those systems should be considered.

∙  Infrastructure systems are highly interconnected, and disruption in one system may have cascading impacts that affect a range of other critical systems.

CISA’s Cybersecurity Advisor Program is designed to increase the level of cybersecurity preparedness, risk mitigation, and incident response capabilities for public and private sector owners and operators. The program accomplishes this by cultivating partnerships with participating organizations and initiating sharing viable information.

The agency’s Protective Security Advisor Program has five mission areas that directly support the security and resilience of the infrastructure:

∙  Plan, coordinate, and conduct security surveys and assessments

∙  Plan and coordinate outreach activities

∙  Support National Special Security Events (NSSE) and Special Event Activity Ratings (SEAR) events

∙  Respond to Incidents

∙  Coordinate and support improvised explosive device awareness and risk mitigation training.

“We are committed to supporting our partners to ensure that our customers have the network reliability they need to serve their own customers,” said Gil Santaliz, CEO of NJFX. “Julie’s discussion highlights the need for protecting critical infrastructure and we look forward to ongoing discussions with federal officials to address cybersecurity and protection of physical assets.”

Learn more about our relation with DHS/CISA here.


About NJFX

NJFX is the only Cable Landing Station (CLS) colocation campus in the U.S offering Tier 3, carrier-neutral data center capabilities. A trusted and secure facility to land, house and interconnect critical infrastructure. We have partnered with the Department of Homeland Security’s Cybersecurity and Infrastructure Security Agency (CISA) to protect against and prevent cyber and physical threats in the future. NJFX is proactively working with local & federal law enforcement to ensure every possible security measure is taking place.



International Telecoms Week is the world’s largest gathering of global executives from across the telecoms and ICT Infrastructure ecosystem and is the must-attend event for anyone who is enabling and pioneering the future of communication. This is the only event in the world where you can meet with the international connectivity market, from satellite to subsea, all in one place.


Talking Technology Trends with NJFX’s CEO

As Featured in SUBMARINE TELECOMS FORUM (Issue 122 January 2022)


Our Mission is to grow our existing secure layer-one fiber ecosystem infrastructure providing global reliability and diversity to the foundation of the internet and global mission critical connectivity. Today, NJFX serves over 30 network operators across five subsea cables, 20 terrestrial cables interconnecting Europe, South America and the Caribbean and over 300 ASN’s in a global internet exchange from Wall, NJ in the USA.


NJFX is a Communication Infrastructure marketplace where layer one submarine providers, terrestrial fiber networks, Internet Exchanges, CDN’s and global networks interexchange network traffic. The Submarine cable market can depend on this carrier neutral existing collocation CLS infrastructure to deploy its SLTE operating with a higher rate of availability and performance than extending out on a single terrestrial backhaul ring system. These extensions to other network hubs which aren’t purpose built introduce new failure points reducing uptime and exposing national security threats to subsea systems. As an active participant in this subsea industry, NJFX actively participates in trade shows to grow an ecosystem supporting the diversity of the subsea systems it hosts. In 2021, NJFX reached critical mass with physical carrier infrastructure assets of subsea, terrestrial cables & carriers POP’s to support the needed diversity for “Never Down” solutions.


NJFX is always active with multiple new subsea projects working their way to “CIF” Contract in Force. These development projects look to eliminate risk and provide a clear path to deployment with a 25 year horizon of operations. Our design allows for decades of concurrent maintainability without planned outages for a layering of subsea systems at various stages of their life cycles.


NJFX is the only Tier3 Carrier Neutral CLS Campus in North America. The CLS was purpose built in 2016 at 64 ft above sea level with a Hurricane 5 resistant design, Tier3 electrical & cooling infrastructure, 2N electric distribution & UPS, four diverse POE’s, profes- FEATURE JANUARY 2022 | ISSUE 122 19 sional Meet Me Rooms for carrier-neutral interconnectivity and access to existing diverse North & South front haul conduits to beach manholes with bore pipes. Understanding the critical importance of security, our collocation Tier3 by the Subsea CLS collocation facility includes mantraps, level 3 ballistic proof walls, dual authentic biometric access system and redundant site access control rooms with closed circuit BMS/Security Cameras. It is uniquely designed for secure collocation with high density options offering a variety of fiber routes by-passing the non-purpose built traditional carrier hotels.




Read the remaining answers and original article at SubTelForum (page 15-17)

Russian submarines threatening undersea network of internet cables, says UK defence chief Sir Tony Radakin

Original article posted at SKY NEWS
by Philip Whiteside

Any attempt to damage the underwater cables on which “predominantly all the world’s information and traffic travels” could be considered an “act of war”, the UK’s newly appointed head of the armed forces tells The Times.

The head of Britain’s armed forces is warning Russian submarines are threatening a crucial network of underwater cables that carry information around the world.

Admiral Sir Tony Radakin, who was appointed chief of the defence staff in October, said the undersea cables that transmit internet data are “the world’s real information system”.

Sir Tony – a former head of the Royal Navy – told The Times newspaper there had been a “phenomenal increase in Russian submarine and underwater activity” in the last 20 years.

It meant Moscow could “put at risk and potentially exploit the world’s real information system, which is undersea cables that go all around the world”.

“That is where predominantly all the world’s information and traffic travels,” he added. “Russia has grown the capability to put at threat those undersea cables and potentially exploit those undersea cables.”

Marketing & Public Relations Manager

NJFX – Marketing & Public Relations Manager

New Jersey Fiber Exchange is looking for an experienced and highly motivated individual to take on the role of Marketing & Public Relations Manager. This role is ideal for someone with a strong foundation seeking to further their career in Marketing & PR while also stepping into the fast-paced and growing field of telecommunications. Please find the details for the position below and more details about NJFX on our website

Responsibilities Include:

  • Creating and executing forward-thinking media relations strategies, social media campaigns, captivating visuals, and content
  • Proactively pitching and obtaining top-tier exposure with business, consumer, and trade media outlets
  • Maintaining relationships with key members of the media on various beats
  • Ideating and driving newsworthy story ideas/pitch angles
  • Attention to the news cycle for pitching clients on key issues in a timely manner
  • Writing and servicing news releases and media alerts
  • Researching and maintaining media coverage reports and media lists
  • Identifying and coordinating speaking and award opportunities
  • Reporting on monthly PR activity and distributing media clips, event speaker submissions, and award nominations
  • Contributing to internal planning, messaging, and strategies
  • Event Management – Locally held or trade show event coordination, execution, and reporting

Key Requirements Include:

  • Minimum 3-5 years of public relations experience
  • Strong knowledge of the PR field including experience in client communications, media relations, press campaign development, crisis management, and execution of creative, strategic, and well-thought communications plans
  • Self-starter with superb time management, strong internal/external communication skills, and ability to prioritize projects
  • Demonstrated critical thinking and problem-solving skills
  • Proficiency in Social Media campaign creation & management – specific utilization of LinkedIn, Twitter, Facebook, Reddit
  • Proficient in content creation and Management of Google Docs, WordPress, Photoshop (or similar platform), Video Editing, Managing Websites, etc.

*****Please be prepared to submit a portfolio of completed projects to showcase completed projects, noteworthy news stories and any obtained accolades.*****

The ideal Marketing & PR candidate is a forward-thinking, strategy-first PR professional who geeks out on telling meaningful stories and delivering measurable results for clients, has superior written and oral communication skills, excels at building and nurturing relationships, thrives in a fast-paced entrepreneurial environment where trying new things and thinking outside of the box is not just rewarded but required.


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