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The Untold Secrets Of How To Market Millennials In Telecom

The Untold Secrets Of How To Market Millennials In Telecom

Execs Challenged with Drawing Millennials into Telecom
‘Googleyness’ as a virtue … skill development is paramount

Gil Santaliz

CEO

March 15, 2022

Miami, Florida — Tuesday, March 15th – Telecommunications executives — even those with the cache’ of Google — find that recruiting younger staff has its challenges, but getting close to younger employees and creating the right culture can pay off.

At the Capacity LATAM 2022 Conference in Miami in March, executives at a panel moderated by NJFX CEO Gil Santaliz lamented the challenges facing those starting in the industry are confronted with the limited contributions they can make for the first few years.  The need, however, is to develop the next generation of telecommunication industry leaders, Santaliz said.

“How does Sparkle get young adults indoctrinated into this industry and get ready for leadership roles like you have, so they are ready to take over when you retire?” Santaliz asked Chief Technology Officer Federico Ramos during the panel.

“A lot of people are retiring that have been working on subsea cables for many years and have full knowledge about subsea,” Ramos replied. “In Sicily, we are creating organized courses by an expert to share experiences of subsea cables. This was a good initiative within Sparkle, not to just have the experience — they have ways to hire young engineers, start training them, and put them on projects. I do not think there is a way to develop the skills other than working in the field.”

Gabriel Holgado, Vice President from Lumen, finds that proximity helps its approach with attracting new hires.

“Getting close to universities, showing awareness of the subsea market to young generations, and staying proactive on six-month-long internship programs by getting to know the company,” Holgado said. “We need to detect those talents you want to retain and foster knowledge into growth.”

Google, which has had its pick of talent over the years, has its own standards for hiring. “Main characteristics we look for are curiosity, willingness to know and develop, leadership, influence, teamwork, questioning of authority, and we want discussions. Mentoring and coaching are very important that will eventually impact new hires,” said Christian Ramos, Network Development Manager at Google.

To summarize the set of qualities that Google culture looks for, Ramos added, is called “Googleyness!”

Similar to Google, Lumen also has a modern culture that welcomes and allows people to take risks. “We emphasize making a decision, fail fast and move on,” said Gabriel.

Federico explains how Sparkle has its own way of developing new hires.

“We move them in different environments giving them opportunities to work in different areas. We have a very diversified environment in Sparkle and we use that to test our team members and see where they performed best.”

“Not being afraid to fail is important to everything you do in life,” Santaliz added.

 

Capacity LATAM 2022 Conference Fireside Chat
From left to right:
Gabriel Holgado, Cristian Ramos, Gil Santaliz, Federico Porri

Capacity LATAM 2022 Conference was live in Miami with industry leaders connecting in person for the first time in over two years due to the pandemic. The future of exploring transformative subsea projects was the main topic of a discussion moderated by Gil Santaliz, CEO at NJFX.

Subsea Keynote Panelists include:

Gil Santaliz, CEO | NJFX
Cristian Ramos, Network Development Manager | Google
Gabriel Holgado, Vice President of Sales | Lumen Technologies
Federico Porri, CTO | TI Sparkle

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About NJFX:

NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

More In the News

Why operators and enterprises will need an AI data center strategy

Enterprises are prioritizing low-latency networks to ensure that their AI applications function at optimal efficiency and accuracy. This focus on reducing latency is about more than speed; it’s about creating a seamless, responsive experience for end-users and maintaining a competitive edge in an increasingly AI-driven market.

Read More »

The New Wave of SMART Cables

The Science Monitoring And Reliable Telecommunications (SMART) Subsea Cables initiative seeks to revolutionize deep ocean observing by equipping transoceanic telecommunications cables with sensors to provide novel and persistent insights into the state of the ocean, at a modest incremental cost.

Read More »

The Untold Secrets Of How To Market Millennials In Telecom Read More »

Seaborn announces Additional Flexibility & Resiliency for its LATAM/US Connectivity

Seaborn Announces Additional Flexibility & Resiliency for its LATAM/US Connectivity

Seaborns PoP at NJFX will help customers reach the LATAM community

March 22, 2022

Wall Township, New Jersey – Seaborn today announces its Seabras1 ethernet, IP and wave capacity as availability from the NJFX Cable Station Campus. Today more than ever network diversity and transparency are critical to the uptime of networks. The Seabras cable which was ready for service in 2017 has offered a bypass Miami & Caribbean option since day one. Today from NJFX it can now bypass NYC, Newark, Philadelphia or any another potential network congestion point in North America by utilizing the 25 physical network operators connected at NJFX.

“Utilizing North American networks at NJFX allows Seaborn a savings it can share. Aside from the no cross connect fee model there is a competitive wholesale marketplace available. Many carriers have special pricing they can make available to their end users which are not generally available. A good example is our US Banking customers which embrace the extra level of security by having their own dark fiber at NJFX interconnecting their core network nodes and using NJFX as their hand off to subsea cables connecting Europe and now LATAM through Seaborn” commented Gil Santaliz, CEO of NJFX.

“We are pleased to be participating in this unique, carrier neutral ecosystem NJFX has created to deepen our relationship with the wholesale carrier community as well as provide the enterprise customers optionally for access to diverse terrestrial networks and our Seabras-1 subsea cable system. This is an exciting opportunity to reach new customers with flexibility and scale while driving end-user enablement at this world-class facility.” said Steve Orlando CEO of Seaborn.

“In today’s rapidly changing connectivity landscape, network operators realize that having access to diverse subsea and terrestrial options is the foundation of their ability to reach new customers and penetrate new markets. Leveraging Seaborn as a gateway, LATAM-based ISP’s can seamlessly bypass Florida/NYC to reach NJFX and interexchange traffic with our European and U.S. based providers” said Felix Seda, General Manager of NJFX.

About Seaborn

Seaborn attends global communications needs in the Americas, providing Transport, Ethernet Private Line and IP services. Unique among independent cable operators, Seaborn fully operates and maintains its subsea and land-based cable infrastructure. POPs, Terrestrial Backhaul and Cable Landing Station of submarine cables are owned by Seaborn. Seaborn’s team has designed, built and operated more submarine cable systems than any other telecommunications team, including more than 75 Cable Landing Stations, 250 global POPs and 250,000 km of submarine fiber optic cables.

Media Contact:

Kai Honda, Manager of Sales Operations and Marketing
media-relations@seabornnetworks.com

###

About NJFX:

NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

More In the News

Why operators and enterprises will need an AI data center strategy

Enterprises are prioritizing low-latency networks to ensure that their AI applications function at optimal efficiency and accuracy. This focus on reducing latency is about more than speed; it’s about creating a seamless, responsive experience for end-users and maintaining a competitive edge in an increasingly AI-driven market.

Read More »

The New Wave of SMART Cables

The Science Monitoring And Reliable Telecommunications (SMART) Subsea Cables initiative seeks to revolutionize deep ocean observing by equipping transoceanic telecommunications cables with sensors to provide novel and persistent insights into the state of the ocean, at a modest incremental cost.

Read More »

Seaborn announces Additional Flexibility & Resiliency for its LATAM/US Connectivity Read More »

NJFX hosts threats and vulnerabilities briefing DHS, FBI & the Argonne Laboratories

NJFX Hosts threats and vulnerabilities briefing DHS, FBI & the Argonne Laboratories

Julie Johnson, Regional Protective Security Advisor at CISA, Discusses actions organizations can take to prepare for and respond to potential disruptive cyber activity

July 22, 2022

 July 11, 2022

WALL TOWNSHIP, NJ – Teamwork and trust among a hands-on workforce are fundamental to managing the operations of the cable landing station (CLS) colocation campus, given the complexity of maintenance and testing needed to connect telecommunications networks with undersea cables.

“When running a CLS and Colocation campus, it is crucial to understand the building and know-how your systems function. You should also not be scared to operate hands-on when needed, especially in an emergency,” NJFX CLS Manager Ryan Imkemeier said.

A Lasting Vendorship

Ryan Imkemeier emphasizes the importance of understanding what vendors are expected to accomplish and validating the maintenance was completed correctly. The vendors at NJFX are all on a maintenance contract schedule and come into our facility on a quarterly or bi-annual basis. This is dependent on the sort of work that must be done.

“I am lucky to have worked in this profession for so long; I see vendors I have known for 15+ years who I trust and who are knowledgeable about the equipment, so I don’t have to worry,” said Ryan Imkemeier, who noted that building a relationship among vendors is critical.

“When I initially began at NJFX, I went out of my way to introduce myself and create expectations for our vendors; generally, you have the same technician come to our CLS to maintain that connection,” Ryan Imkemeier said, “Ultimately, knowing the equipment yourself is critical so that you do not have to rely on vendors.”

NJFX Never Down

To ensure NJFX maintains the reliability to keep signals flowing across networks, the Operations team is in the process of installing an additional phase of electrical distribution. The team is working closely to make sure adding another 500 kilowatts UPS (Uninterrupted Power Supply) – increasing backup capacity goes smoothly.

The transfer from utility power to generator power takes about 15 seconds, during which time the UPS batteries carry the load, ensuring we maintain our resilience until the generator kicks on transferring the load. This ensures no interruptions of power to NJFX customers during a utility outage.

Ryan Imkemeier said, “Usually, a third-party electrical contractor would complete a project like this. We are better trained by doing it ourselves and are proud of the work being completed. There is no better way of understanding your systems than by installing in-house.”

Working With the Operations Team

Ryan’s experience spans far and wide when it comes to CLS. He has had the pleasure of working for large companies, such as TATA Communications and AT&T, but nothing beats the benefits of a small, smart team.

“The most significant advantage of working with NJFX is that you have a voice. You have the opportunity to share out-of-the-box concepts and run with them. You have full responsibility and the professionals to support and guide, such as Bala (Consulting Engineers), who designed NJFX,” Ryan Imkemeier said.

A smaller company can be beneficial from a managerial standpoint because you can develop interpersonal relationships with your team and learn what strengths they can bring to the table.

“After being in the field for so long, you begin to acquire new talents based on your experiences. When it comes to problem-solving, my team is fantastic,” Ryan Imkemeier said. “We can work together since we have vast knowledge, Kris is generally on the electrical side, Brad is strong in ventilation, heating, and cooling, and I am knowledgeable in the electrical and optical installation and maintenance. The three of us make an excellent Operations team.”

###

About NJFX:

NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

More In the News

Why operators and enterprises will need an AI data center strategy

Enterprises are prioritizing low-latency networks to ensure that their AI applications function at optimal efficiency and accuracy. This focus on reducing latency is about more than speed; it’s about creating a seamless, responsive experience for end-users and maintaining a competitive edge in an increasingly AI-driven market.

Read More »

The New Wave of SMART Cables

The Science Monitoring And Reliable Telecommunications (SMART) Subsea Cables initiative seeks to revolutionize deep ocean observing by equipping transoceanic telecommunications cables with sensors to provide novel and persistent insights into the state of the ocean, at a modest incremental cost.

Read More »

NJFX hosts threats and vulnerabilities briefing DHS, FBI & the Argonne Laboratories Read More »

INTERNATIONAL TELECOMS WEEK 2022

ITW 2022 - DC

Event Details:

The Westin New York at Times Square
270 West 43rd Street
New York, NY 10036

Looking to attend, click here.

International Telecoms Week is the world’s largest gathering of global executives from across the telecoms and ICT Infrastructure ecosystem and is the must-attend event for anyone who is enabling and pioneering the future of communication. This is the only event in the world where you can meet with the international connectivity market, from satellite to subsea, all in one place.

At ITW 2022 not only can you connect with key partners and make the connections to propel your business forward, you can also engage in the themes most vital to our industry, including sustainability and the evolution of connectivity services for the next generation.

Our CEO, Gil Santaliz, will moderate the discussion about The Never Down Internet Infrastructure with speakers from Lumen, Microsoft, and CISA. Our General Manager, Felix Seda, is going to discuss key business strategy topics affecting our industry in an interactive discussion with Telstra and Sequential Tech.

Request A Meeting With Us!

Events

ITW 2024

Our team is heading to DC for the classic International Telecoms Week hosted by Capacity Media!

Meet Us »

INTERNATIONAL TELECOMS WEEK 2022 Read More »

Capacity LATAM 2022

Join us in Miami at Capacity LATAM – 2022.

Request A Meeting With Us!

Events

ITW 2024

Our team is heading to DC for the classic International Telecoms Week hosted by Capacity Media!

Meet Us »

Capacity LATAM 2022 Read More »

7 QUESTIONS WITH GIL SANTALIZ

7 QUESTIONS WITH GIL SANTALIZ

Talking Technology Trends with NJFX’s CEO

As Featured in SUBMARINE TELECOMS FORUM (Issue 122 January 2022)

Gil Santaliz

CEO

January 19, 2022

1. WHAT IS NJFX’S MISSION?

Our Mission is to grow our existing secure layer-one fiber ecosystem infrastructure providing global reliability and diversity to the foundation of the internet and global mission critical connectivity. Today, NJFX serves over 30 network operators across five subsea cables, 20 terrestrial cables interconnecting Europe, South America and the Caribbean and over 300 ASN’s in a global internet exchange from Wall, NJ in the USA.

2. HOW DOES NJFX PARTICIPATE IN THE SUBMARINE CABLE MARKET?

NJFX is a Communication Infrastructure marketplace where layer one submarine providers, terrestrial fiber networks, Internet Exchanges, CDN’s and global networks interexchange network traffic. The Submarine cable market can depend on this carrier neutral existing collocation CLS infrastructure to deploy its SLTE operating with a higher rate of availability and performance than extending out on a single terrestrial backhaul ring system. These extensions to other network hubs which aren’t purpose built introduce new failure points reducing uptime and exposing national security threats to subsea systems. As an active participant in this subsea industry, NJFX actively participates in trade shows to grow an ecosystem supporting the diversity of the subsea systems it hosts. In 2021, NJFX reached critical mass with physical carrier infrastructure assets of subsea, terrestrial cables & carriers POP’s to support the needed diversity for “Never Down” solutions.

3. IS NJFX CURRENTLY INVOLVED WITH MANY NEW SUBMARINE CABLE PROJECTS?

NJFX is always active with multiple new subsea projects working their way to “CIF” Contract in Force. These development projects look to eliminate risk and provide a clear path to deployment with a 25 year horizon of operations. Our design allows for decades of concurrent maintainability without planned outages for a layering of subsea systems at various stages of their life cycles.

4. WHAT MAKES NJFX UNIQUE IN THE SUBMARINE SYSTEM MARKET?

NJFX is the only Tier3 Carrier Neutral CLS Campus in North America. The CLS was purpose built in 2016 at 64 ft above sea level with a Hurricane 5 resistant design, Tier3 electrical & cooling infrastructure, 2N electric distribution & UPS, four diverse POE’s, profes- FEATURE JANUARY 2022 | ISSUE 122 19 sional Meet Me Rooms for carrier-neutral interconnectivity and access to existing diverse North & South front haul conduits to beach manholes with bore pipes. Understanding the critical importance of security, our collocation Tier3 by the Subsea CLS collocation facility includes mantraps, level 3 ballistic proof walls, dual authentic biometric access system and redundant site access control rooms with closed circuit BMS/Security Cameras. It is uniquely designed for secure collocation with high density options offering a variety of fiber routes by-passing the non-purpose built traditional carrier hotels.

5. WHAT ARE THE ELEMENTS OF NJFX’S SUCCESS?

6. AS SUSTAINABILITY HAS BECOME A HOT BUTTON ISSUE IN OUR INDUSTRY, WHAT ARE NJFX’S PLANS FOR SUSTAINABLE OPERATION FOR THE NEXT 5 YEARS?

7. WHAT IS NEXT FOR NJFX?

Read the remaining answers and original article at SubTelForum (page 15-17) 

https://issuu.com/subtelforum/docs/subtel_forum_122

###

About NJFX:

NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

More In the News

Why operators and enterprises will need an AI data center strategy

Enterprises are prioritizing low-latency networks to ensure that their AI applications function at optimal efficiency and accuracy. This focus on reducing latency is about more than speed; it’s about creating a seamless, responsive experience for end-users and maintaining a competitive edge in an increasingly AI-driven market.

Read More »

The New Wave of SMART Cables

The Science Monitoring And Reliable Telecommunications (SMART) Subsea Cables initiative seeks to revolutionize deep ocean observing by equipping transoceanic telecommunications cables with sensors to provide novel and persistent insights into the state of the ocean, at a modest incremental cost.

Read More »

7 QUESTIONS WITH GIL SANTALIZ Read More »

Russian submarines threatening undersea network of internet cables, says UK defence chief Sir Tony Radakin

Russian submarines threatening undersea network of internet cables, says UK defence chief Sir Tony Radakin

Any attempt to damage the underwater cables on which “predominantly all the world’s information and traffic travels” could be considered an “act of war”, the UK’s newly appointed head of the armed forces tells The Times.

Original article posted at SKY NEWS
by Philip Whiteside

The head of Britain’s armed forces is warning Russian submarines are threatening a crucial network of underwater cables that carry information around the world.

Admiral Sir Tony Radakin, who was appointed chief of the defence staff in October, said the undersea cables that transmit internet data are “the world’s real information system”.

Sir Tony – a former head of the Royal Navy – told The Times newspaper there had been a “phenomenal increase in Russian submarine and underwater activity” in the last 20 years.

It meant Moscow could “put at risk and potentially exploit the world’s real information system, which is undersea cables that go all around the world”.

“That is where predominantly all the world’s information and traffic travels,” he added. “Russia has grown the capability to put at threat those undersea cables and potentially exploit those undersea cables.”

###

About NJFX:

NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

More In the News

Why operators and enterprises will need an AI data center strategy

Enterprises are prioritizing low-latency networks to ensure that their AI applications function at optimal efficiency and accuracy. This focus on reducing latency is about more than speed; it’s about creating a seamless, responsive experience for end-users and maintaining a competitive edge in an increasingly AI-driven market.

Read More »

The New Wave of SMART Cables

The Science Monitoring And Reliable Telecommunications (SMART) Subsea Cables initiative seeks to revolutionize deep ocean observing by equipping transoceanic telecommunications cables with sensors to provide novel and persistent insights into the state of the ocean, at a modest incremental cost.

Read More »

Russian submarines threatening undersea network of internet cables, says UK defence chief Sir Tony Radakin Read More »

DigitalInfra Network interviews Gil Santaliz and Peter Narebo

DigitalInfra Network interviews Gil Santaliz and Peter Narebo

Ryan Imkemeier Explains the Importance of Equipment Maintenance, Vendor Relationships, Electrical Distribution & Managing the Team

Gil Santaliz

CEO

December 28, 2021

DigitalInfra Network has Dom Robinson interview Gil Santaliz, CEO of NJFX & Peder Narebo CEO of Bulk Infrastructure. Listen as they explore strategies to improve sustainability within the growing need for Data Center infrastructure as well as discuss how Subsea Fiber routes are unlocking global renewable energy sources.

###

About NJFX:

NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

More In the News

Why operators and enterprises will need an AI data center strategy

Enterprises are prioritizing low-latency networks to ensure that their AI applications function at optimal efficiency and accuracy. This focus on reducing latency is about more than speed; it’s about creating a seamless, responsive experience for end-users and maintaining a competitive edge in an increasingly AI-driven market.

Read More »

The New Wave of SMART Cables

The Science Monitoring And Reliable Telecommunications (SMART) Subsea Cables initiative seeks to revolutionize deep ocean observing by equipping transoceanic telecommunications cables with sensors to provide novel and persistent insights into the state of the ocean, at a modest incremental cost.

Read More »

DigitalInfra Network interviews Gil Santaliz and Peter Narebo Read More »

Marketing & Public Relations Manager

NJFX – Marketing & Public Relations Manager

New Jersey Fiber Exchange is looking for an experienced and highly motivated individual to take on the role of Marketing & Public Relations Manager. This role is ideal for someone with a strong foundation seeking to further their career in Marketing & PR while also stepping into the fast-paced and growing field of telecommunications. Please find the details for the position below and more details about NJFX on our website www.NJFX.net

Responsibilities Include:

  • Creating and executing forward-thinking media relations strategies, social media campaigns, captivating visuals, and content
  • Proactively pitching and obtaining top-tier exposure with business, consumer, and trade media outlets
  • Maintaining relationships with key members of the media on various beats
  • Ideating and driving newsworthy story ideas/pitch angles
  • Attention to the news cycle for pitching clients on key issues in a timely manner
  • Writing and servicing news releases and media alerts
  • Researching and maintaining media coverage reports and media lists
  • Identifying and coordinating speaking and award opportunities
  • Reporting on monthly PR activity and distributing media clips, event speaker submissions, and award nominations
  • Contributing to internal planning, messaging, and strategies
  • Event Management – Locally held or trade show event coordination, execution, and reporting

Key Requirements Include:

  • Minimum 3-5 years of public relations experience
  • Strong knowledge of the PR field including experience in client communications, media relations, press campaign development, crisis management, and execution of creative, strategic, and well-thought communications plans
  • Self-starter with superb time management, strong internal/external communication skills, and ability to prioritize projects
  • Demonstrated critical thinking and problem-solving skills
  • Proficiency in Social Media campaign creation & management – specific utilization of LinkedIn, Twitter, Facebook, Reddit
  • Proficient in content creation and Management of Google Docs, WordPress, Photoshop (or similar platform), Video Editing, Managing Websites, etc.

*****Please be prepared to submit a portfolio of completed projects to showcase completed projects, noteworthy news stories and any obtained accolades.*****

The ideal Marketing & PR candidate is a forward-thinking, strategy-first PR professional who geeks out on telling meaningful stories and delivering measurable results for clients, has superior written and oral communication skills, excels at building and nurturing relationships, thrives in a fast-paced entrepreneurial environment where trying new things and thinking outside of the box is not just rewarded but required.

Marketing & Public Relations Manager Read More »

NANOG-84-2022-NJFX

NANOG 84 Austin – 2022

Join us in Austin, Texas at NANOG 84 : “Working together to build the Internet of tomorrow®.”

Meet the team at NJFX.

NANOG-84-2022-NJFX

https://www.nanog.org/events/nanog-84/

Request A Meeting With Us!

Events

ITW 2024

Our team is heading to DC for the classic International Telecoms Week hosted by Capacity Media!

Meet Us »

NANOG 84 Austin – 2022 Read More »

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