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NJFX General Manager Felix Seda Named to NJBiz “40 Under 40” List

NJFX General Manager Felix Seda Named to NJBiz “40 Under 40” List

Recognized among New Jersey’s Young Movers and Shakers in Business

Felix Seda

General Manager

August 18, 2020

felix seda

Felix Seda, the General Manager at NJFX, has been recognized by NJBiz as one of New Jersey’s “40 Under 40”. This program recognizes New Jersey business leaders, under the age of 40, who share a commitment to business growth, professional excellence and their community.

The annual 40 Under 40 Awards honor the movers and shakers making their mark in New Jersey business. These young, noteworthy business people represent a wide range of industries. They prove much can be accomplished before your 40th birthday with determination, passion and drive.

Felix came to NJFX by way of the financial field, holding a management position at Barclay’s Wealth. Now, after only five years as NJFX General Manager, he has played a key role in accomplishing NJFX’s unique mission: to create an avenue for carriers and networks to get as close to the edge as possible, bridging the gap between the subsea cable landing station and landline fiber routes. He has played a major role in the success of this mission, which has made New Jersey a major player in the tech and telecom industry, putting it on the map as a global hub of communications.

Felix’s impact on the industry as a whole is also demonstrated beyond his work with NJFX. He is dedicated to bringing young talent into the telecom industry by spearheading a number of millennial-focused initiatives to encourage the education and engagement of young professionals. He created the Millennial Reception at PTC 2020, aimed at bringing new telecom employees together to network and engage with select industry veterans to further their careers. He is also working closely with SubOptic, a global organization invested in the long-term success of the fiber optic subsea communications industry, on its Diversity and Inclusion initiative.

He sees the value of recruiting young professionals, many of which are digital natives, and the unique perspective they may bring to an industry that is often so dominated by veterans involved from the beginning of the modern internet. The hiring and involvement of these fresh, young professionals will do a great deal to propel the industry into the future. Felix was also recently named on the Capacity Media Power 100 List for his professional accomplishments.

NJBiz is New Jersey’s leading business journal. The “40 Under 40” awards will be presented virtually on October 28th.

You can see the complete “40 Under 40” list here

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About NJFX:

NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

More In the News

The North Atlantic Loop

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NJFX General Manager Felix Seda Named to NJBiz “40 Under 40” List Read More »

PTC 20 Awards

Rising Through the Ranks: Developing a Newly Blossoming Career During a Pandemic

Rising Through the Ranks: Developing a Newly Blossoming Career During a Pandemic

Gil Santaliz

CEO

Felix Ssda

General Manager

August 11, 2020

PTC 20 Awards

Our world came to a screeching halt in mid-March. Businesses scrambled to make accommodations for entire workforces that shifted to remote work. Schools were shuttered. Travel was banned. In short, the world as we knew it changed drastically in the blink of an eye.

At NJFX, our business development model relies on building relationships, attending industry conferences and speaking on expert panels around the world. But that all changed earlier this year. While leisure travel is important to maintaining sectors of the economy, even more important is business travel that is crucial to developing and maintaining relationships between companies.

Late last year, Sarah Kurtz joined the NJFX team as Business Development Manager. Sarah has led NJFX’s enterprise efforts by providing awareness of unique interconnectivity options and the global reach at the Cable Landing Station campus. To that end, she began traveling extensively to introduce NJFX and its capabilities and offerings to the marketplace. In a few short months, those travel efforts were forced to end.

Now, executives at NJFX and many other companies and industries are re-evaluating how to conduct all business remotely. For NJFX, this transition was challenging but not impossible. Because the services that NJFX provides are part of the infrastructure that is powering the world’s newly remote workforce, some of the efforts were naturally enhanced. Being a digital native who easily adapts to ever-changing technology, Sarah was able to embrace a new way of building virtual relationships. At a time in Sarah’s career when learning the ins and outs of business development are key, she has had to shift building those relationships over a computer screen. Fortunately, the initial face-to-face meetings set Sarah up for success in the current environment.

Weeks of lockdowns turned into months, and NJFX had to make a decision about our annual internship opportunities. In May, NJFX welcomed Amanda Kadunce to the team as NJFX’s first 100% virtual intern. Amanda also rose to the challenge, learning important business and marketing skills while safely working from home over 200 miles away.

As the economy changes course, we will continue to see different trends emerge. Careers that were attractive pre-pandemic may not be as enticing today. Many kids in high school and post secondary schools are shifting their focus to jobs that withstand economic uncertainty. But one thing we have learned is that the ‘new’ economy definitely includes jobs within our industry. The data and voice connections that NJFX’s ecosystem powers have been keeping all of us online and connected. We look forward to a day when we can return to meeting face-to-face. Until then, we are remaining ever-vigilant in helping our subsea and telecom customers fortify their networks with more capacity, resilience and diversity. It’s the human connection and training up the next generation within the telecom industry that pulls us all forward to even greater things ahead.

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About NJFX:

NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

More In the News

The North Atlantic Loop

The North Atlantic Loop Published by SubTelForum on July 22, 2020 July 23, 2020 Aqua Comms, the independent carriers’ carrier and the owner-operator of five subsea cables

Read More »

Rising Through the Ranks: Developing a Newly Blossoming Career During a Pandemic Read More »

Isaias

The New Age CLS: Prepared for the Unexpected

The New Age CLS: Prepared for the Unexpected

Expect the unexpected. It’s a lesson learned from past natural and manmade disasters and one that we have all been forced to contend with during the COVID-19 pandemic.

*Photo Credit of CNN – Utility poles were felled Tuesday by Tropical Storm Isaias as it hit Guttenberg, New Jersey.

 

August 6, 2020

Isaias

This week, Tropical Storm Isaias compounded an already stressful and challenging situation by battering the U.S. east coast, landing in North Carolina on Monday and powering up through New Jersey, New York and Connecticut. Devastation was widespread as fallen trees smashed houses, buildings, cars and blocked roads. Hurricane force winds also contributed to the mayhem by downing power lines and blowing out transformers – leaving over 2.8M people in the tri-state area without power. Isaias is being compared to the devastation left by Superstorm Sandy and has utility crews working to restore power, along with emergency response teams clearing debris and helping those in need.

It goes without saying that the loss of life and personal property damage has been devastating to the region this week. For many businesses, this was terrible timing as they have already been working hard to recover from forced closures, having to operate under limited capacities and increased restrictions due to COVID-19. However, if your business is located near a power sub-station or near the backbone of the power grid, then you will probably be included in the priority restoration efforts as utility crews work to fix the highest-use areas first.

A closer look at one such business.

Located 30-feet from a power substation, NJFX, as a carrier-neutral Cable Landing Station (CLS)  in Wall, New Jerseycontinues operations on generator power under its Covid-19 Hurricane preparedness protocols. New Jersey electric utilities are assessing and prioritizing power restoration efforts and have crews working continuously. Jersey Central Power & Light (JCP&L), which serves over 1M customers in central and northern NJ, also reported that an additional 1,300 workers will be arriving today, joining nearly 4,000 resources already engaged in the restoration effort. NJFX has experienced no service-affecting impact to customers and will provide full updates when electric utility is restored. This essential CLS, is operating on generator power now, which can last for ten days. Assessing the fuel consumption levels multiple times per day, NJFX can easily resupply its fuel load with the fuel trucks that are on standby to replenish when and if needed.

“When NJFX turned to us for consultation on power protocols during the facility’s construction, we noted that the location was superior because of the proximity to an existing utility substation. During outages, utilities will prioritize restoration efforts to substations in an effort to restore power,” commented Will Steffens, Principal, Sugarloaf Associates.  “As an extra layer of security, a switch was installed on the utility distribution systems just outside the facility to isolate NJFX from impacts on the distribution system in the surrounding area. Even if there is extensive damage to the utility system in the area and the substation is energized, NJFX will be up and running.”

The NJFX team has forged strong partnerships with utility companies and local officials and is maintaining open lines of communication. Working in lock-step with local officials, and having the technical expertise needed to analyze the situation, further helps ensure NJFX retains priority as part of the restoration efforts. Thankfully, there is not the wide-spread flooding that came with Hurricane Sandy, and the roads coming into NJFX’s facility are clear. Customers, vendors and carriers are able to reach the colocation campus, which is back to operating under its Code Orange, COVID-19 hurricane preparedness procedures and requirements. In addition, since NJFX doesn’t require water to operate as do other data centers, it is not impacted by the inability that power outages cause to treat sewage.

“We are not out of the woods yet,” commented Gil Santaliz, NJFX CEO and Founder.  “But NJFX customers can rest assured that every consideration has been well-thought out and accounted for. Because of our strategic location 64-feet above sea level and outside the NY/NJ metro areas, NJFX is buffered from some of the other issues plaguing urban areas. Expect the unexpected is a motto that the NJFX was founded upon and we continue to live by that today.”

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About NJFX:

NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

More In the News

The North Atlantic Loop

The North Atlantic Loop Published by SubTelForum on July 22, 2020 July 23, 2020 Aqua Comms, the independent carriers’ carrier and the owner-operator of five subsea cables

Read More »

The New Age CLS: Prepared for the Unexpected Read More »

NETIX CASE STUDY – NJFX

NETIX CASE STUDY – NJFX

July 22, 2022

WHO IS NJFX?

As a carrier-neutral Cable Landing Station (CLS), NJFX has a robust ecosystem of carriers, subsea cable providers, telecommunications companies and enterprises. The NJFX team has a very collaborative approach in working with a wide variety of organizations to offer access to new geographies, enable increased capabilities, drive advancements, solve IT challenges and overall, create new opportunities for its clients.

HOW DID YOU HEAR OF NETIX?

NetIX really captured our attention after winning ‘Best Internet Exchange’ at the 2018 Global Carrier Awards hosted by Capacity Media. Earning this coveted award and achieving that recognition really spoke volumes. We were honored to be considered as the hub for NetIX’s first entry in the U.S. market in 2019. At NJFX, we have a responsibility to our customers to source and partner with the best networks that can offer high-quality services and solutions, and NetIX fits that criteria.

THE CHALLENGES:

NJFX is home to 80% of U.S. carriers, more than 270 ASNs, and four subsea cables providing independent direct routes to North America, South America, Europe and the Caribbean. NetIX offers additional opportunities to our clients who want to access global solutions and a global network simply, quickly and through one cross connect from one location. With the NetIX Point of Presence (PoP) in the NJFX CLS, our customers have another reliable partner to help distribute their [email protected] www.netix.net ASN: 57463 traffic globally. Our U.S.-based ASNs want to exchange traffic directly with other peers globally quickly, easily with minimal hassle and service disruption and NetIX enables all of this. As a leading player in the marketplace, NetIX helps U.S. East Coast-located networks improve their reach across Europe.

THE SOLUTION:

There are two NetIX services that stand out the most to our customers; the GIX (Global Internet Exchange) solution and the global Point-to-Point service. Both of these services are provided through one cross-connect and one contract, keeping things as simple as possible.GIX is a unique service that enables tenants to access all the major Internet Exchanges and directly exchange traffic with them. Offering GIX means NJFX can connect to over 6,000 networks and can help distribute traffic to more than 30 Internet Exchanges like AMS-IX (in Amsterdam), DE-CIX (in Germany), LINX (in London), MSK-IX (in Moscow) and many more.Since NetIX’s network has over 150 PoPs (Points of Presence), our customers can connect to any one of them, be it in Tokyo, Los Angeles, Milan, or even Buenos Aires – all locations can handle any type of bandwidth with immediate upgrades if required.

THE RESULT:

We partnered with NetIX because we knew the broad range of services and the type of solutions it provided would be of interest to our customers and could benefit them greatly. NetIX has an excellent reputation in providing exceptional services, and we are confident their team will deliver that same level of service to our customers.Through this partnership we have enabled new capabilities for our customers creating more value and options for them. We’ve also been able to further solidify our position as a global telecommunications ecosystem. Our partnership with NetIX offers many opportunities to our tenants who want to access global solutions and a global network simply, quickly and through one cross connect from one location allowing for rapid deployments and enabling cost-effective access to European Internet Exchanges.

WOULD YOU LIKE TO GROW, EXTEND, AND IMPROVE YOUR NETWORK?

ENJOY ALL THE BENEFITS FROM WORKING WITH NETIX AND GET IN TOUCH WITH OUR TEAM TODAY:

Website- www.netix.net

Email- [email protected]

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About NJFX
 
NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

More In the News

The North Atlantic Loop

The North Atlantic Loop Published by SubTelForum on July 22, 2020 July 23, 2020 Aqua Comms, the independent carriers’ carrier and the owner-operator of five subsea cables

Read More »

NETIX CASE STUDY – NJFX Read More »

Re-Imagining Diversity, Inclusion and Belonging

Re-Imagining Diversity, Inclusion and Belonging

NJFX General Manager  dedication to bringing young talent to the industry

Felix Seda

General Manager

July 28, 2020

COVID-19 has presented significant obstacles for many aspects of life, and for young people it has also created a lot of uncertainty when it comes to employment options and opportunities.  For this reason, the SubOptic Association is working hard to establish a pipeline to reinvigorate the subsea/telecom industry and enable strategic internship and mentorship programs allowing for the new wave of leaders pushing the industry forward. NJFX applauds this group and its efforts to strengthen the industry as a whole.

As part of that focus, NJFX General Manager, Felix Seda and Business Development Manager, Sarah Kurtz – both millennials – are assisting in SubOptic’s efforts to encourage young talent to join the telecommunications workforce, specifically in the subsea space. After spearheading the Millennials in Telecom reception at PTC 2020, Seda sought to expand the initiative and focus it on the subsea space, leading him to work on initiatives within the Diversity, Inclusion, and Belonging (“DIB”) working group of the SubOptic Association. As a part of the DIB Working group, Mr. Seda and Ms. Kurtz are working alongside the rest of the members to create opportunities for the younger generation to explore the various avenues afforded within the industry.

“We are working with the many talented people in the SubOptic Association to rebuild these programs in a way that will help broaden our outreach and expand the pool of young leaders exploring our rewarding and unique industry,” says Seda. “Internships are a great way for people still in college to find their career path post-grad, and we do not want the state of the world to get in the way of that.” The SubOptic Association is also working on building and launching their mentorship program, which connects young professionals with more experienced mentors to guide them in the beginning stages of their careers.

“We value the work being done by the entire SubOptic membership and working groups to raise awareness on the importance of bringing more people to the industry and attracting new organizations,” commented Erick Contag, Executive Chairman of GlobeNet and President of the Executive Committee of SubOptic.  “We are fortunate to have such a talented and dedicated team of people working on these important and worthy initiatives.”

“Felix and Sarah are very dedicated to this cause and their insights have been extremely valuable to not only NJFX’s success, but in guiding millennials to the industry,” commented Gil Santaliz, CEO of NJFX. “They are clearly dedicated to building out the subsea workforce, and we look forward to their efforts, along with others in the industry to garner even more participation and success going forward.”

Seda has also been working with SubOptic’s DIB working group to expand its network of partner companies for the internship and mentorship programs. The DIB team recently held a well-attended session at the Subsea World online conference to encourage more companies to get involved. “When I was in college, I was a part of the Posse Foundation program, which is a well-known organization in the education landscape. They have a large network of “Posse Partners”,  companies who encourage their employees to volunteer to mentor students and provide internship opportunities to the Posse scholars. My goal is to create an extensive network like that for SubOptic, and maybe even blend these initiatives in the future,” Seda remarks.

This is not the only time Seda and Kurtz have shown their dedication to bringing young talent to the industry. They both worked closely with PTC earlier this year to organize a reception aimed at bringing millennials together to network with each other and with established industry veterans. The dynamic twosome also conducted a virtual career presentation at Matawan Regional High School in New Jersey to inform college-bound students about the opportunities in telecom infrastructure. Their work with SubOptic is the next step in collective efforts to revitalize the industry with fresh perspectives, from the Digital Native generation.

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About NJFX:

NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

More In the News

The North Atlantic Loop

The North Atlantic Loop Published by SubTelForum on July 22, 2020 July 23, 2020 Aqua Comms, the independent carriers’ carrier and the owner-operator of five subsea cables

Read More »

Re-Imagining Diversity, Inclusion and Belonging Read More »

Why the Cable Landing Station Matters

Why the Cable Landing Station Matters

As a Carrier-Neutral Ecosystem, NJFX Brings Together a Variety of Carriers and Service Providers That Enable So Much More For End-Users

Gil Santaliz

CEO

July 7, 2020

Wall Township, NJ – A Cable Landing Station (CLS) colocation campus in the U.S., offering Tier 3, carrier-neutral data center capabilities — providing direct access to multiple independent subsea cable systems connecting North and South America, Europe and the Caribbean — is an entirely unique facility in the world of information and communications technology (ICT) with singular attributes and capabilities. Especially as content and application requirements continue to push the need for data to be closer to the edge, such a CLS colocation campus is essential in providing strong interconnections between customers, partners and transcontinental subsea cable systems.

“For global enterprises, ISPs, CDNs and network operators, having access to diverse terrestrial and subsea options for connectivity is the foundation of their ability to reach new customers and penetrate new and emerging markets,” commented Gil Santaliz, CEO for NJFX. “Moreover, by establishing a presence at the NJFX CLS colocation campus, customers can leverage direct over 12 terrestrial routes to major North American destinations and avoid unnecessary legacy network bottlenecks. In addition, NJFX customers can also gain access to four subsea cable systems between continents for the best intercontinental data exchange, including critical transatlantic connectivity to Europe & South America.”

“By establishing a presence at the NJFX CLS colocation campus, customers are now able to leverage direct, low latency routes to major U.S. business hubs in New York and Ashburn that avoid legacy chokepoints,” stated Ivo Ivanov, CEO of DE-CIX International. “We are also seeing the LATAM market as one of the focus regions for networks we want to connect from NJFX to DE-CIX New York.”

Why are these connectivity and interconnection capabilities now more important than ever?

If the recent months have taught us anything, it’s that a surge in digital services usage places tremendous pressure on the internet to be able to handle the rise in traffic volumes and shifting patterns of demand that can potentially affect the end-user experience. To give but one example of how this has affected communications providers, in March, as internet users began staying home to work, study and self-entertain, one major carrier saw a 20 percent increase in web traffic in a single week. Virtual Private Network (VPN) usage went up 49 percent, while video rose by 36 percent, and online gaming increased 115 percent.

CenturyLink, which offers an extensive global fiber network, including approximately 450,000 route miles of fiber and a network serving customers around the world, recently established a point-of-presence (PoP) at NJFX. The carrier provides an underground terrestrial fiber network, linking key routes across North America. This is just one more example of the advantages of a CLS colocation campus with carrier-neutral data center capabilities that brings together a variety of communications and service providers that enable so much more for end-users

“Establishing a point of presence at NJFX allows CenturyLink customers close proximity to data, decreasing network latency, along with delivering smart options to further diversify and plan their international connections with clarity and accuracy,” commented Warren Greenberg, vice president and general manager for CenturyLink in NYC, NJ and CT. “We look forward to offering our services suite at the NJFX campus and to our enterprise customers.”

Rather than a gradual evolution, COVID-19 has accelerated the digital transformation efforts of many enterprises virtually overnight. Moreover, with IDC predicting that global data traffic will increase 61 percent by 2025 to reach 175 zettabytes, up from 33 ZB last year, we can reasonably anticipate that the demand for networking, compute, and storage capacity will remain high, especially as more and more next-generation technologies such as AI, IoT, and AR/VR applications become mainstreamed, and 5G sees wider adoption.

Faced with these current and future challenges, a CLS colocation campus that serves as a network interconnection point at the easternmost edge of North America enables companies to design and construct the most efficient network for their business and ensure the delivery of high-bandwidth content and applications to serve end-customers. NJFX offers an ecosystem rich with fiber networks and platforms providing multiple options for route diversity, availability, reliability and security.

Because of its location on the edge of domestic and international networks and subsea cables, this enables enterprises, financial services organizations and carriers to utilize direct routing, eliminate single points of failure and avoid typical network congestion points.

Recently, Epsilon connected its network backbone to NJFX’s facility, extending its software-defined networking (SDN) platform, Infiny, to offer the ability to bypass New York entirely. Epsilon customers can connect directly to Europe from NJFX via the Transatlantic Bridge, including the TGN cable as well as the Havfrue (AEC2) cable when it becomes ready for service.

“NJFX is a pivotal data centre for transatlantic traffic,” said former Epsilon CEO Jerzy Szlosarek. “With multiple transatlantic cables coming directly into the NJFX facility, connectivity can happen right at the edge, without legacy bottlenecks, and can then continue across North America via the complete Epsilon network.” 

Via Epsilon, as well as several other network providers such as Altice, NJEdge, TATA Communications, Windstream and Zayo, companies can readily access major cloud service providers (CSPs) to launch public and private cloud deployments from NJFX, including Alibaba Cloud, Amazon Web Services (AWS), Azure, Google Cloud Platform, IBM Cloud, and Oracle.

The Flexera 2020 State of the Cloud Report recently revealed that the most common multi-cloud approach among enterprises is a mix of multiple public and private clouds. NJFX’s ability to offer streamlined access to CSPs is especially significant in view of the fact that cloud-first policies and cloud migration are top-of-mind among enterprises, which are rapidly increasing cloud spend and workload volumes, according to the report.

You can check out the other articles in the Why CLS Matter series in the links below:

https://njfx.net/njfx-blog/terra-firma-why-terrestrial-connectivity-matters-to-the-cable-landing-station/

https://njfx.net/blog/why-the-cable-landing-station-matters/

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About NJFX:

NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

More In the News

The North Atlantic Loop

The North Atlantic Loop Published by SubTelForum on July 22, 2020 July 23, 2020 Aqua Comms, the independent carriers’ carrier and the owner-operator of five subsea cables

Read More »

Why the Cable Landing Station Matters Read More »

It’s a Wrap: ITW 2020 a VIRTUAL Success!

It’s a Wrap: ITW 2020 a VIRTUAL Success!

International Telecoms Week is a widely attended and eagerly anticipated annual event. As with many events this spring, ITW 2020 transitioned from in-person to fully virtual. It’s quickly becoming the new normal.

June 24, 2020

 

WALL TOWNSHIP, NJ – Despite the new format, the goals of the event remain the same since the first conference in 2000. ITW aims to bring the carrier, data center, software, hardware, internet application, and investment communities together.

NJFX was pleased to announce CenturyLink Inc. (NYSE: CTL) is the latest communications service provider to establish a presence at the CLS campus. CenturyLink offers an extensive global fiber network including approximately 450,000 route miles of fiber and a network serving customers around the world, providing secure and reliable services to meet the growing digital demands of businesses. CenturyLink’s expansion into NJFX offers its customers more options to connect and leverage cutting-edge services.

During ITW, NJFX team members participated in a JSA virtual roundtable bringing the telecommunications infrastructure community up to date on all the latest happenings at NJFX. Highlights include NJFX’s effort to bring millennials and digital natives into the infrastructure side of telecommunications.

NJFX Founder and CEO Gil Santaliz participated in a virtual session entitled “Community: Subsea” along with Andy Bax, COO of Seaborn Networks; Ian Clarke, VP Global Submarine Sales at Ciena; and Laureen Cook, executive TMT adviser at Extelcon. The focus was on the latest transatlantic cable projects, which are entering a renewal phase. This new phase is being powered by new business models, including investment by OTTs, along with technological advances that could open up new routes.

Santaliz added that content, streaming and broadcasting players leading the charge for new levels of connectivity are helping to enable the current (virtual) state of affairs stating, “If I’m not there, I want to feel like I’m there, and broadcasting lets me do that. You need that connectivity to make that work.”

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About NJFX:

NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

More In the News

The North Atlantic Loop

The North Atlantic Loop Published by SubTelForum on July 22, 2020 July 23, 2020 Aqua Comms, the independent carriers’ carrier and the owner-operator of five subsea cables

Read More »

It’s a Wrap: ITW 2020 a VIRTUAL Success! Read More »

Hurricane Preparedness in the Age of COVID-19

Hurricane Preparedness in the Age of COVID-19

June 1, 2020

As hurricane season looms, NJFX is ready. Of course, as a Cable Landing Station (CLS) campus, we already have a detailed disaster recovery plan to address various natural disasters, but how about a natural disaster in times of a global pandemic? For most of the world, this situation is completely uncharted territory. But the NJFX team considered this unusual dynamic well before hurricane season started and established a detailed plan with proper COVID-19 safety in mind.

We are living in unprecedented times due to COVID, but NJFX is handling the pandemic with the team’s usual forward-thinking approach. Much of the industry is still operating at limited capacities despite being deemed as ‘essential’, meaning they can get the resources where they are needed, but might be slower to do so with fewer employees. This makes the NJFX team’s proactiveness all the more valuable. We already have established supply chains and processes to ensure what we need is available and can be provided quickly. It is this focus on proactiveness that led our team to develop the following plan that goes into effect 24 to 72 hours before severe weather hits the area:

  1. Daily operations team meetings to review the storm’s status, and the potential impact it could have.
  2. Inventory of the supplies on hand across key areas of the facility.
  3. This preparation includes making sure there is enough food to last a minimum of 72 hours for two people to remain on-site during the hurricane, if needed. All non-critical employees will remain at home.
  4. Ensure there are supplies available in case of emergency, such as ropes, sandbags, tarps, flashlights, batteries, ratchets, etc.
  5. Assess diesel fuel levels to make sure there is sufficient reserve to ensure the facility doesn’t lose power. The process is in place with supply companies to get fuel on-site if needed and make sure they are ready to deliver. If necessary, NJFX will have a fuel truck on standby parked at the facility. 24 hours before the storm, our team will conduct a controlled switch to the generator to ensure it is working properly.
  6. Determine what current building load is and how long the fuel will last.
  7. Closely coordinate with critical vendors such as those that maintain generators and switch gear in the building.
  8. Maintain clear lines of communication with vendors to ensure support.
  9. Coordinate with our Homeland Security representative; if an emergency arises.
  10. Arrange to have satellite phones for one person on-site and one person off-site in case phone lines are impacted.
  11. Walk the grounds, perimeter and rooftop to make sure everything is secure and bring items inside as needed.

“At the end of the day, very few companies in our area are considering hurricanes as a major threat,” says Gil Santaliz, NJFX CEO. “But hurricanes do hit the Northeast, and can have a major impact as the state of New Jersey experienced with Hurricane Sandy. But that is what sets us apart; we’re ready and dedicated to ensuring our customers, employees and vendors are prepared and safe.”

COVID-Protected and Ready

Our hurricane preparedness plan and protocols are in addition to the existing COVID-19 measures our team already put in place. We are checking temperatures upon entrance to the building, ensuring that all individuals entering have a mask, and are limiting the number of people present in the building to ensure proper social distancing. NJFX Access and Administrative Manager, Lisa Edelstein is also working to ensure the safety of NJFX employees and customers that need to be in the building, both during COVID and in case of a hurricane-related emergency. She has plans in place to send notices to customers on how NJFX is handling things in the event of a storm to keep our community informed, reassured, and updated throughout the event. She also oversees site access and limits building access as appropriate.

And while all operations-based preparedness measures are critical to avoiding any and all downtime, NJFX also puts an emphasis on giving our employees and customers peace of mind. The current global situation is stressful in and of itself, add a hurricane on top of that and things can get intense. We put our employees top of mind and want to ensure they are protected, safe and following safety protocols.

“Our priority is to make sure our employees and their families are okay above all else,” said Ryan Imkemeier, Cable Landing Station Manager. “If an employee’s family has to evacuate due to a storm, then they’ll want the peace of mind knowing that their family is safe and has a family readiness plan in place.”

This high level of preparedness is what sets NJFX apart. We consider these uncertainties before they become a true threat. Our team has orchestrated a “full-court press” with all team members to ensure that there is no impact in the case of an emergency. And this planning is all the more important during times that are already uncertain and stressful without the presence of severe weather. The NJFX team is prepared and here to help.

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About NJFX:

NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

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A Shifting Economy Means a New Look at Majors, Job Outlook Post High School

A Shifting Economy Means a New Look at Majors, Job Outlook Post High School

200 Students Attend Presentation on Internet Infrastructure Careers

May 28, 2020

Wall Township, NJ – As the economy changes course, we see many different trends emerging. Careers that were  attractive pre-pandemic may not be as enticing today. Many kids in high school and post secondary schools are shifting their focus to jobs that withstand economic uncertainty. Among them: the connections that have been keeping all of us online. The internet did not break. It is strong and resilient and reliable enough to withstand a major global shift to a remote workforce and student body. The largest factor contributing to this, is the infrastructure in place that keeps us connected: the plumbing of the internet.

It was the topic of a virtual career presentation hosted by NJFX recently. Panelists included new “virtual” intern Amanda Kadunce, a marketing student at Virginia Polytechnic Institute and State University (Virginia Tech). Amanda joined NJFX on May 18th and will assist in a wide variety of projects including sales and marketing initiatives.  She is the first intern at NJFX who will be working 100% remotely. NJFX was pleased to accommodate this unique internship for unique times.

NJFX General Manager Felix Seda, recently named to Capacity Media’s “Power 100” list, was also a panelist. “Many companies have canceled their internship programs, but we have found that this new reality can enable more opportunities for young people who do not have to be in close, physical proximity to the workplaces that employ them for a great learning experience,” states Seda. “In addition, being able to bring her experience to younger kids was a great first project for Amanda to dive into.”

“I enjoyed being available to mentor students who are exploring careers, as I am currently. I am only a few steps ahead of them and I hope they were able to relate some of my experiences to their own decision making,” adds Amanda Kadunce, NJFX intern.

Sarah Kurtz, Business Development Manager was also part of the presentation. Each of the panelists provided information about the internet infrastructure industry, including details about NJFX’s CLS colocation campus.

More than 200 students with interest in STEM, business and marketing attended the presentation. “This was a great opportunity for our students to learn more about careers available that they may have not known existed, as well as personal insight from three NJFX representatives in various stages of their careers,” comments Sean Cronin, Assistant Principal and Supervisor for the Math and Science Departments at Matawan Regional High School. “The students had great questions and seemed engaged and interested in the topic.”

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About NJFX:

NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

More In the News

The North Atlantic Loop

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A Shifting Economy Means a New Look at Majors, Job Outlook Post High School Read More »

NJFX Weighs in on Scaling Content Delivery at Virtual Summit

NJFX Weighs in on Scaling Content Delivery at Virtual Summit

The online event is a confluence of the technology and business that enables online publishers to reach audiences at scale

Felix Seda

General Manager

May 4, 2020

In this brave new virtual world, even the less than tech-savvy are finding the need to embrace a digital way of life. Whether it is a video conference, telehealth appointment or virtual classroom, companies and even individual Americans, are diving into an accelerated digital transformation of their lives. Just a few months ago, commuters caused highways to fill bumper to bumper with cars. Today, the traffic jams are on the internet, with spikes and increases in usage, all being delivered on home ISPs versus robust on-site infrastructure complete with an IT department.

The challenge has been providing that enterprise-level of connectivity to a home-based workforce. Secondarily, is the increased traffic in entertainment services, gaming, streaming, and the like, due to stay home directives. Both will no doubt be a major topic of discussion at the Content Delivery Summit.

The one-day Content Delivery Summit is “a featured online event at Streaming Media East Connect 2020”. The Summit serves as a unique opportunity for infrastructure leaders at all layers of the internet “stack”, to meet. Goals include ensuring alignment and attaining a complete picture of the largest distributed compute networks and service platforms in the world.

NJFX General Manager Felix Seda will be part of the panel that builds off the keynote address and kicks off the day. According to the event agenda, “the session will focus on the real-world availability of the fundamental infrastructure services that underpin all CDN operations, as well as the complexities to consider when deploying POPs around the world.”

The panel includes:

  • Moderator: Dom Robinson, Director and Creative Firestarter, id3as and Contributing Editor, StreamingMedia.com, UK
  • Speaker: Felix Seda, General Manager, NJFX
  • Speaker: Elsa Pine, Global Sales Executive, Emerging Technologies, Edge Infrastructure, EdgeConneX
  • Speaker: Lily Yusupova, Strategic Account Executive, Schneider Electric
  • Speaker: Andy Bax, COO, Seaborn Networks

To register for the event, please click here.

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About NJFX:

NJFX is a Tier 3 Carrier Neutral Cable Landing Station campus. Our colocation ecosystem has expanded to over 35 network operators offering flexibility, reliability, and security. Our Wall, NJ location provides direct access to multiple subsea cable systems giving our carriers diverse connectivity solutions and offers direct interconnection without recurring cross-connect fees.

More In the News

The North Atlantic Loop

The North Atlantic Loop Published by SubTelForum on July 22, 2020 July 23, 2020 Aqua Comms, the independent carriers’ carrier and the owner-operator of five subsea cables

Read More »

NJFX Weighs in on Scaling Content Delivery at Virtual Summit Read More »

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